Architectural Paint
Interior, Exterior, Trim & Casework as well as Primers. Developed for residential and commercial applications where coverage, durability, sheen, and future maintenance matter.
The Paint Laboratory produces architectural paint, specialty finishes, custom colors, and hand-painted samples for residential and commercial projects. We combine practical coating performance with the attention to color and material relationships expected by designers, architects, applicators, and discerning homeowners.
We believe paint should be treated as an architectural material, not just a color selected from a printed card
Founded in 2011 by interior designer Rocky Rochon alongside artists and paint-industry professionals, the company was developed around the realities of design work. Matching materials, evaluating color in changing light, choosing the correct sheen and product, creating specialty surfaces, and reproducing an approved result when the project needs more paint later.
That combination of design judgment and coating knowledge continues to shape the company. We develop and sell durable architectural paints, produce distinctive specialty finishes, create custom colors from real materials, and make physical samples that allow decisions to be made before project quantities are ordered.
Our Seattle store remains a place to compare colors, finishes, and materials in person. At the same time, the business is structured to support projects around the country through shipped samples, remote assistance, custom development, and consistent future production.
Different surfaces and visual goals require different coatings. Our products and services are organized around project usage.
Interior, Exterior, Trim & Casework as well as Primers. Developed for residential and commercial applications where coverage, durability, sheen, and future maintenance matter.
Metallic, Lime, Suede, Patina, and related finishes that are designed to crate stunning visual effects
Custom colors developed from paint, fabric, wallcovering, stone, tile, wood, and other physical references. Qualified trade projects can also involve more extensive finish development.
Hand-painted Chips, Brushouts, Test Pots, and complete Fandecks, supported by digital and in-person color consultation when the project requires more involved guidance.
Formulas matter, but the approved painted result is the more useful standard. Our sampling and custom color process keeps that physical reference connected to the project.
Surface, exposure, sheen, durability, and intended appearance determine the coating system.
Painted samples allow color, sheen, texture, and light response to be evaluated before project quantities are made.
The standard palette can be refined through another value, another finish, or custom development from a project material.
Paint is produced in the selected product, sheen, color, and quantity for the project.
Approved custom colors are retained with a physical painted master to support later phases, maintenance, and reorders.
Our approach is grounded in physical materials, appropriate coating systems, clear technical guidance, and products intended to remain useful after the initial sale.
Painted samples and retained standards provide information that a screen, printed card, or formula alone cannot.
The surface and use determine whether the project needs interior, exterior, casework, direct-to-metal, primer, or another system.
We help clients understand coverage, preparation, application, color, sheen, specialty finishes, and the correct sample process.
Durable products and retained custom standards reduce the need to recreate project decisions from the beginning.
Samples and paint can be shipped to projects throughout the country. Designers, architects, builders, and professional applicators can also apply for preferred pricing, project support, and access to custom color and finish services through our Trade Program.
Contact us with the surface, finish, approximate quantity, project location, and timing. We can help identify the correct product, sample format, and next step.
Visit our Seattle location to review the color palette, specialty finishes, samples, and project materials with our team.