Color, organized for real projects.

Our complete palette includes 512 colors developed for architectural paint and specialty finishes. The collections are organized to make it easier to compare hue, value, and intensity while building palettes for residential and commercial projects.

The Paint Laboratory hand-painted color Fandeck showing the complete paint palette
Online colors are a useful starting point, but screens cannot accurately reproduce paint color, sheen, texture, or the way a specialty finish responds to light.
512 colors Organized into the General, Vivid, Whites & Blacks, and Metals collections.
Painted, not printed Our physical samples are produced with the actual paint or specialty finish.
Custom colors retained Approved custom colors are archived with a physical painted master for future production.
Explore the palette

Find a starting point.

Browse the collections by color family and value. Most standard colors are available across our architectural paint products, while specialty finishes may have additional color and sampling considerations.

Lighting, surrounding materials, sheen, surface texture, and application can all affect the finished color. We strongly recommend reviewing a physical sample before ordering project quantities.
How our collections are organized

Four distinct collections.

The collections separate balanced architectural colors from highly saturated hues, dedicated neutrals, and colors developed specifically for Metallic Paint.

Sea 1
Sea 2
Sea 3
Sea 4
Sea 5
Sea 6
Sea 7
Sea 8
Collection 01

General Collection

Our primary architectural palette contains more than 400 colors arranged into coordinated hue families. Each family is organized into values numbered 1 through 8, with 1 representing the lightest value and 8 the darkest. This makes it easier to compare related colors, adjust depth, and build a coordinated palette.

Hand-painted white, gray, charcoal, and black color samples from The Paint Laboratory
Collection 02

Whites & Blacks

A dedicated collection of whites, off-whites, grays, charcoals, and blacks with deliberate differences in temperature and undertone. These colors can stand alone or coordinate with colors throughout the General and Vivid collections.

Saturated green cabinet finish in a kitchen
Collection 03

Vivid Collection

Our clearest and most highly saturated colors. The Vivid Collection is intended for projects requiring stronger chroma, decisive accents, and colors outside the more moderated range of the General Collection.

Titanium Metallic Paint Ballroom Gold Metallic Paint Smoke Metallic Paint Farthing Metallic Paint Rose Gold Metallic Paint Blued Steel Metallic Paint Silver Metallic Paint Copper Metallic Paint
Collection 04

Metals Collection

A curated palette of 24 colors developed specifically for Metallic Paint. The collection includes cool silvers and steels, warm golds, bronzes and coppers, as well as deeper and more colorful pearlescent tones.

Custom paint color matched to architectural paneling in a Super Satin finish
Beyond the standard palette

Custom color matching.

We can create custom colors for most of our architectural and specialty paint products. Our colorists can work from paint samples, fabric, wallcovering, tile, stone, wood, and other physical materials.

We can also work from photographs and inspiration images when a physical reference is unavailable. These should be treated as interpretations rather than exact matches because lighting, exposure, printing, and screen settings can substantially change the apparent color.

01
Provide a reference

A physical material provides the strongest basis for an accurate match.

02
Select the product and finish

Color can change with the paint base, sheen, texture, and specialty-finish system.

03
Review the physical sample

Evaluate the color with the project's materials, lighting, and intended application.

04
Approve and archive

We retain the formula and a physical painted master for continuity on future orders.

Learn about custom matching
Painted, not printed

Review the actual finish.

Every physical color sample we produce is painted using the actual paint or specialty finish. This provides a more accurate representation of pigment, sheen, texture, and light response than a digitally reproduced color.

Chip 3 × 3 inches for initial color comparison.
Brushout 8 × 11 inches for presentations and larger-scale evaluation.
Test Pot 8 fluid ounces for testing application and substrate.
Hand-painted color values being compared with an architectural material
Designers, architects, and professional applicators

Working on a finish schedule or custom color?

Our team can assist with product selection, samples, custom color development, surface preparation, coverage, and project-specific questions.

Get in touch

Have a question about an order, a product, or anything else? We're here Monday to Friday, 9am to 5pm. Send us a message and we'll get back to you within one business day.

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